Cause-related Marketing


Working together with ChildFund to support your marketing efforts and benefit the world's neediest children.
 

Benefits for your company
Research shows that New Zealanders prefer to purchase products and services from socially responsible companies. Link your brand with ChildFund to differentiate your company from the competition and boost your reputation. Your company will benefit by
:

  • Building goodwill with positive public relations
  • Improving customer perception of your brand
  • Taking advantage of new marketing opportunities

What your company can do
However your company markets its products and services, we can find a way to work together to support your marketing efforts and make a difference. Some examples:

Esquires Coffee Shops
During Fairtrade Fortnight, Esquires donated 10 cents from every coffee sold to a ChildFund project in East Timor. Esquires sources much of its Fairtrade coffee from the tiny nation.



Madder & Rouge
In the lead up to Christmas, interiors retailer Madder & Rouge gave customers the opportunity to select a ChildFund Gift that GROWS when they spent more than $175 in its Auckland and Wellington stores. The more a customer spent, the bigger the gift sent to families in need.

Click here to fill out an enquiry form or call 0800 223 111 to speak to our team >>

Go to Motivating Employees >>

Go to Your Company's Project >>
Go to Cowalogue – Gifts that GROW >>

Go to Involving Your Company page >>
Return to Corporate Support home >>



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